Vidwan-ID : 31430



  • Dr Usha Arora

  • Professor
  • Guru Jambheshwar University of Science and Technology
Publications 2018 - 2021

Publications

  • 1
    Journal Articles
  • 1
    Conference
    Proceedings
  • 1

Citations / H-Index

2 Citations
1 h-index

Co-author Network


Expertise

Business, Finance

Distribution Channels and Logistics Management, Industrial Marketing, Business Laws, Product Formulation, Pricing, Branding and Packaging Decisions

Personal Information

Dr Usha Arora

Female
Haryana School of Business, Guru Jambheshwar University of Science and Technology
Hisar, Haryana, India - 125001


Experience

  • Professor

    Haryana School of Business

    Guru Jambheshwar University of Science and Technology


Qualification

  • PhD


Honours and Awards

2018

Best Paper Award

School of Management, Delhi Technical Campus

2017

Best Citizen of India Award

International Publishing House

2016

Bharat Gaurav Award

India International Friendship Society, New Delhi

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2018

Best Paper Award

School of Management, Delhi Technical Campus

2017

Best Citizen of India Award

International Publishing House

2016

Bharat Gaurav Award

India International Friendship Society, New Delhi

2013

Best Professor in Marketing Management

Dainik Bhaskar National Education Leadership Award, Mumbai

2012

Rashtriya Gaurav Award

India International Friendship Society, New Delhi

2012

Best Citizen of India Award

Best Citizen Award Publishing House, New Delhi

2007

Best Research Paper Award

All India Management Association Centre for Management Education

2006

Bharat Jyoti Award

India International Friendship Society, New Delhi

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Doctoral Theses Guided

2023

Satisfaction of Medical Toursits and their resultant Behavioral Intentions: A Study of National Capital Region

Vasundhra, Guru Jambheshwar University Science & Technology, Hisar

2020

Consumers’ Perception towards Image of Organized Retail Store regarding Groceries

Parmod, Guru Jambheshwar University Science & Technology, Hisar

2020

Problems and Prospects of Plastic Money: Consumers’ Perspective

Komal Dhanda, Guru Jambheshwar University Science & Technology, Hisar

Read More
2023

Satisfaction of Medical Toursits and their resultant Behavioral Intentions: A Study of National Capital Region

Vasundhra, Guru Jambheshwar University Science & Technology, Hisar

2020

Consumers’ Perception towards Image of Organized Retail Store regarding Groceries

Parmod, Guru Jambheshwar University Science & Technology, Hisar

2020

Problems and Prospects of Plastic Money: Consumers’ Perspective

Komal Dhanda, Guru Jambheshwar University Science & Technology, Hisar

2018

Customers’ Satisfaction towards E-Retailing of Electronic Goods

Ms. Aashima Gupta, Guru Jambheshwar University Science & Technology, Hisar

2017

Users’ Perception Towards Effectiveness of Online Promotional Tools

Ms. Suman Kumari, Guru Jambheshwar University Science & Technology, Hisar

2017

Satisfaction of Management Students and Academicians in Universities of Haryana

Ms. Neelam Rani, Guru Jambheshwar University Science & Technology, Hisar

2016

Tourist Destination Image of Delhi: An Analysis of Perceptions Across Three Tiers

Ms. Deepti Dabas, Guru Jambheshwar University Science & Technology, Hisar

2013

Customer Relationship Management Practices in Banking Industry

Ms. Anamica Chopra, Guru Jambheshwar University Science & Technology, Hisar

2013

Marketing Practices of General Insurance Companies in India

Ms. Neeru Gupta, Guru Jambheshwar University Science & Technology, Hisar

2010

An Appraisal of Service Quality in Retail Banking

Ms. Bhavna Vashishat, Guru Jambheshwar University Science & Technology, Hisar

2008

An Empirical Study of Consumer Credit Schemes of Different Banks

Monica Bansal , Guru Jambheshwar University Science & Technology, Hisar

2007

Seed Production and Distribution in Haryana: An Economic Analysis

Lal Chand Sharma, Guru Jambheshwar University Science & Technology, Hisar

2006

Marketing Practices in Pharmaceutical Industry

Girish Taneja, Guru Jambheshwar University Science & Technology, Hisar

2003

Challenges of Applications of E-commerce in Indian Organizations: A Critical Evaluation

Varuna Godara, Guru Jambheshwar University Science & Technology, Hisar

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Membership In Committees

17109005

15109010

15109009

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17109005

15109010

15109009

13109033

12109028

12109010

9910901

810908

810906

510903

110921

110910

2910

2608

2412

2010

2006

1902

1510

1408

1403

1206

903

803

608

390

100

100

40

ISSN: 2321-3191

SE Impact Factor 2.75

13

12

11

10

9

9

8

7

7

6

6

5

4

3

2

2

submitted to University Grants Commission

New Delhi.

1

1

Guru Jambheshwar University Science & Technology

Hisar. Total Grant: Rs. 4

Hisar

Anti Ragging Committee

U.

Kumar

Finance Committee

U.

& Vashisht

Citizen Charter Committee

H.No. 336

Sector-13

House Allotment Committee

organized by Haryana School of Business

Guru Jambheshwar University of Science & Technology

1961

U.

Kumar

U.

Kumar

Khanpur Kalan

Sonepat

U.

& Bansal

Executive Council (as Governor Nominee)

U.

& Hazarika

researchers and administrator with more than 36 years of experience in teaching and academic administration. Joined teaching as a career in the year 1984 and since then

have been building class room skills and organizational capabilities. Have always approached people and matters with a positive and realistic attitude

Academic Council

U.

& Gupta

research and administration

to contribute to society through value based

Court (as Governor Nominee)

U.

& Rani

B.O.S

Commerce Department

U.

& Bansal

Selection Committee

Finance Committee

Guru Jambheshwar University of Science & Technology

Hisar

Kurukshetra

DRC

Management Department

U.

& Singh

Rohtak

U.

& Kumari

Agra

DRC of Commerce Department

A.

& Arora

New Delhi

U.

& Hazarika

Rohtak

U.

& Nishant

Court (as Governor Nominee)

U.

& Kumari

Kurukshetra

U. & Hazarika

D. D. (2015). Weekend Recreation: A Growing Phenomenon among Working Professionals. In an International Conference on A Global Conference on Managing change in recovering markets

B.O.S

Management Department

Admission Committee

U. & Gupta

N. (2015). Structure and growth analysis of general insurance industry in India- A comparison of public and private sector. In an International Conference on A Global Conference on Managing change in recovering markets

Faridabad

A.

& Arora

Conference Advisory Board

U.

& Rani

Sirsa

U.

& Kumari

Court (as Governor Nominee)

U. (2017). Grocery Store Image: Domain and Dimensions. HSB 9th Annual National Conference on Business and Management

organized by Haryana School of Business

Academic Council

K.

& Arora

Admission Committee

A.

& Arora

U.G.B.O.S. of Management Department

A.

& Arora

Bhiwani

Department of Management

Bangalore on Nov 19

2017.

Selection Committee

A.

& Arora

A.

& Arora

Cuttack

Odisha

A.

& Arora

GJUS&T

Hisar.

B.O.S.

Department of Management

K.

& Arora

Haryana School of Business

GJUS&T Hisar.

Selection Committee

U. (2018). Understanding the Construct of Grocery Store Image: An Extensive Review of Pertinent Literature. International Conference on New Frontiers of Engineering

Science

Haryana School of Business

GJUS&T Hisar.

Meerpur

U. (2018). A two tier approach towards understanding grocery store image: An extensive review of literature. HSB 10th Annual National Conference on Business and Management

organized by Haryana School of Business

GJUS&T

Hisar.

University Court

U.

& Vasundhra (2018). Perceived Service Quality and Value as Antecedents of Satisfaction and Behavioural Intention in Medical Tourism: A Review of Literature. In HSB 10th Annual National Conference on Business and Management

GJUS&T

Hisar.

Department of Electrical Engineering

GJUS&T Hisar.

Departmental Research Advisory Committee

Department of Management

K.

& Arora

Haryana School of Business

G.J.U.S & T

Kaithal

K.

& Arora

Haryana School of Business (HSB)

GJUS&T Hisar.

Commerce

U. & Vasundhra (2019). Travel Motivations of Medical Tourists: A Review. In HSB 11th Annual National Conference on Business and Management

organized by Haryana School of Business

Haryana School of Business

GJUS&T Hisar.

NSS

U. (2019). Effect of Age

Gender and Marital Status on the Perceived Store Image in the Indian Grocery Market. International Conference on Sustainable Development & Social Innovation in Business (ICSSB 2019) organized by University School of Business

SC/ST Coaching Centre for NET (UGC)

Remedial Courses and Competitive Exam

U. (2019). Grocery Consumers' Motivation and Shopping-Trip types: A case of Organized Store Environment. International Conference on Business Management & Social Innovations (ICBMSI 2019)

sponsored by ICSSR

2007.

Allahabad

K.

& Arora

New Delhi in 2006.

Board of Management

U.

& Aggarwal

New Delhi in 2012.

Trivandrum

Kerala

K.

& Arora

New Delhi in 2012.

Bangalore

2019 at Chiang Mai University

Thailand.

Mumbai in 2013.

U.

& Aggarwal

New Delhi in 2016.

Punjab

U. (2020). The effect of demographic factors on grocery consumers' perceptions towards organized retail store image. HSB 12th Annual National Conference on Business and Management

organized by Haryana School of Business

2017.

Research Advisory Committee for Ph.D. evaluations

U.

& Arora

Delhi Technical Campus on 9th February

2018.

All India Management Association (AIMA)

New Delhi.

K.

& Arora

All India Commerce Association

U.

& Arora

U. & Vasundhra (2022). Antecedents of Behavioral Intentions of Medical Tourists: An Empirical Evidence from National Capital Region

India in 25th International Joint World Cultural Tourism Conference on August 27-29

U. & Vasundhra (2022). Relationships between Perceived Service Quality

Perceived Value

U. & Vasundhra (2023). Role of Quality and Value Perceptions in Shaping Medical Tourists' Behavioural Intentions: Evidence from NCR India: in 3rd Research Clinic and Doctoral Consortium on February 02-03

2023 organized by Fortune Institute of International Business (FIIB)

U. (Eds.) (1991)

(Corporate Strategy and Management Arihant Publishing House

U.

and Bansal

Hisar

Haryana

U.

and Bansal

S.C.

Arora

2004 To

U.

Mangla

2021

U.

and Gupta

of Science & Technology

Hisar

U.

Verma

U.

Himani

1996 To

U.

and Vashishtha

2004

Kaithal

Haryana

U. & Azad

R.R. (1987). Small Scale Sector - In Need of Modern Technology. Facts for You

1984 To

U. & Azad

R.R. (1987). The Small Scale Sector: An Anxiety for Finance.

1996

Vol. 9

No. 5

U. & Azad

R.R. (1988). Financial Constraints of Small Scale Sector.

Vol. 32

No. 4

MP (Indore)

Haryana

U. & Azad

R.R. (1988). Complementary Role of Large and Small-Scale Sector. Facts for You

U. & Azad

R.R. (1991). New Entrepreneurship in Small Scale Sector.

Vol. 12

No. 9

Hershey

Pennsylvania (USA)

U. (1999). Bye

Bye Mr. Clerk. Facts for You

Daryaganj

New Delhi

U. (1999). NPA - Lack of Effective Management. Facts for You

Vol. 20

U. (1999). Tackling on NPAs. Facts for You

Vol. 21

III-S-2

Sadguru Apartment

U. & Godara

V. (2000). E-Commerce-No Looking Back. Facts for You

No. 5

Feb. 2000

UP

Biannual

Refereed Journal of Marketing

U. (2000). Contemporary issues in marketing. Haryana Economic Journal- Kautilya

Vol. XXI

SAMA (South Asia Management Association): UGC approved International Journal

U. (2000). NPA Management in the Indian Environment. The Banker

April-2000

U. (2000). Online Financial Supermarkets. Information Technology

Vol. 9

U.

& Godara

U. & Godara

V. (2000). Implications of E-Commerce. In an edited book 21st Century Business Environment

U. (2001). Globalization and Indian Banking. In an edited book on

HISAR

U.

& Godara

U.

Turan

N.

& Usha

U. (2003). Financial Sector Reforms. In an edited book Economic Reforms in India from First to Second Generation and Beyond

Deep and Deep Publication Pvt. Ltd. New Delhi

M.

& Usha

N.

& Arora

U. & Suneja

N. (2004). Knowledge Management - The Ultimate Need of the Organisation. The Journal of Indian Management & Strategy (JIMS 8M)

U.

& Suneja

U.

& Verma

U.

& Verma

G.

& Arora

G.

& Arora

G.

& Arora

L. C.

& Arora

L. C.

& Arora

G.

& Arora

G.

& Arora

G.

& Arora

Hyderabad

Chaudhary Devi Lal University

U.

& Bansal

Rohtak

Kurukshetra University Kurukshetra

U.

& Bansal

U.

& Bansal

U.

& Bansal

U.

Vashisht

U.

& Vashisht

U.

& Bansal

U.

& Bansal

U.

& Gupta

U.

& Bansal

U.

& Bansal

U.

& Bansal

U.

& Bansal

M.Com. (Regular & D.E.)

BBA (D.E.) of Guru Jambheshwar University of Science & Technology

U.

& Bansal

U.

& Bansal

GUEST OF HONOUR & KEY NOTE SPEAKER

U.

Kumar

U.

& Vashisht

Ghaziabad held on 27th April

2013.

U.

& Bansal

Institute of Communications Skills

English and Personality Development

U.

& Vashisht

Education and Engineering Outlook

2015 organized by J.C.D. Institute of Business Management

U.

Kumar

2015.

U.

Kumar

Institute of Communications Skills

English and Personality Development

U.

Kumar

The Great Indian Quiz on Transform Hisar at GJUS&T

Hisar on 27th March

U.

Kumar

Haryana

Hisar on 24th- 28th October

U.

& Vashisht

A Joint Initiative of PHDCCI

New Delhi and Galaxy Global Group of Institutes

U.

& Vashisht

GJUS&T

Hisar on 8th March

U.

& Vashisht

B.P.S.M.V. Khanpur Kalan

on 10th March

U.

Mangla

Village- Bherian

Post- Muklan

A.

Arora

GJUS&T

Hisar on 5th December

U.

& Gupta

Hisar on 21st December

2019.

Hisar on 8th March

2020.

U.

Kumar

GJUS&T

Hisar on 8th March

U.

& Vashisht

2020 on Managerial & Technological Sciences Transforming Development of Start-ups and Socio Economic Innovation on 28th March

2020 conducted by Faculty of Commerce

U.

Kumar

GJUS&T

Hisar on 27th May

A.

& Arora

Hisar for valuable contribution to nation building as a Teacher on 5th September

2020.

U.

& Gupta

Regional Office

Hisar on 5th

A. & Arora

U. (2013). An analysis of gap between customers' expectations and perceptions regarding selected CRM Practices in Public and Private sector banks. IPU Journal of Bank Management

2020.

U.

Mangla

U.

& Singh

GJUS&T

Hisar on 18th November

GJUS&T

Hisar on 8th March

N.

Arora

2021.

U.

& Kumari

Hisar on 8th March

2021.

U.

& Gupta

2022 organized by Nehru Gram Bharti University

Allahabad.

U.

& Nishant

2022 organized by BPSM Vishwavidyalaya

Khanpur Kalan

A.

& Arora

2023 in an Annual Function of Punjab University

Rural Centre Kauni

U. & Gupta

N. (2015). Structure and growth analysis of general insurance industry in India- A comparison of public and private sector. (An abstract published in proceedings) in an International Conference on A Global Conference on Managing change in recovering markets. Organized by MDI Gurgaon on 11-13 March 2015.

2022 at Nehru Gram Bharti University

Allahabad.

U.

& Hazarika

U.

& Hazarika

2014.

U.

& Hazarika

Hisar on 11th March

2014.

A.

& Arora

2014.

A.

& Arora

2014.

S.

& Arora

2014.

N.

Arora

2014.

U. (2016). Bricks or Clicks: A review of consumers' perspectives. GE-International Journal of Management Research

Vol. 4 No. 6

2015.

U.

& Rani

2015.

K.

& Arora

2015.

A.

& Arora

2015.

2015.

2016.

A.

& Arora

2016.

K.

& Arora

Hisar-125001

2016.

U. (2018). Understanding the construct of grocery store image: An extensive review of pertinent literature. International Journal of Engineering Technology Science and Research (IJETSR)

Vol. 5 No. 1

GOI Sponsored Workshop Course on Personality Development and Communication Skills held on 1st-5th June

2016.

K.

& Arora

H.No. 336

Sector-13

2016.

U.

& Vasundhra (2018). Perceived Service Quality and Value as Antecedents of Satisfaction and Behavioural Intention in Medical Tourism: A Review of Literature. Assemblage: An Anthology of Business and Management Research

GJUS&T

Hisar.

Arora

U.

2016.

Arora

U.

GJUS&T

Hisar on 25th October

& Arora

U. (2019). Patanjali: The Game Changer of Indian FMCG Market. Remarking an Analisation

2017.

U. (2020). Effect of demographic factors on grocery consumers' perceptions towards organized retail store image. Collectanea: A Glimpse of Contemporary Business and Management Research

Excel Books Pvt. Ltd.

2017.

GJUS&T

Hisar.

U. & Aggarwal

S. (2020). An exploration of factors affecting consumers' green purchase intentions towards green packaging: A review of literature. Collectanea: A Glimpse of Contemporary Business and Management Research

2017.

K.

& Arora

2018.

U. (2021). Effect of gender

age and marital status of grocery consumers on their perceived retail store image: A study of organized grocery market in India. Indian Journal of Marketing

GJUS&T

Hisar.

K.

Garg

Ch. Ranbir Singh Auditorium

GJUS&T

Arora

U & Khujan Singh. (2022): Paper titled A Study of Changes in Volatility Structure and Leverage Effect During Post Derivative Period Published in SEYBOLD REPORT Online Interdisciplinary Research Journal of Entrepreneurship Law vol. 17 No. 09 (2022) Scopus indexed Journal

Ch. Ranbir Singh Auditorium

GJUS&T

Arora

U & Khujan Singh. (2022): Paper titled Volatility Clustering Due to Derivatives Trading in India Stock Market. An Analysis of Expiration Day Effects published in an online Scopus indexed Journal of Positive School Psychology 2022 vol. 6 No. 2 published by Gokmen Arstan pp-610-619 impact factor-8.

GJUS&T

Hisar

2020 on Sectoral Outlook in Indian Industry Post Covid- 19 Scenario organized by Haryana School of Business

GJUS&T

Ch. Ranbir Singh Auditorium

GJUS&T

U. & Godara

V. (2000). Redesigning Management Education. In National Seminar on - Managerial Responses to Corporate Sector in the New Millennium

U. & Godara

V. (2000). Implications of E-Commerce. In National Seminar on 21st Century Manager and Global Business Environment

GJUS&T

Hisar held on 19th-21st March

U. & Godara

V. (2000). Contemporary Issues for Corporate Restructuring in the era of E-Commerce. In National Seminar on Contemporary Issues in Corporate Restructuring in India in the New Millennium

GJUS&T

Hisar held on 26th-27th March

U. (2000). Contemporary Issues in Rural Marketing. In Xth Annual Conference of Haryana Economic Association

organized by Department of Business Economics

GJUS&T

Hisar held on 10th-11th March

U. (2000). WTO: Discrimination to Developing Countries. In Xth Annual Conference of Haryana Economic Association

organized by Department of Business Economics

GJUS&T

Hisar held on 09th-10th February

U. & Godara

V. (2000). Implications of E-business for Corporate India. In National Seminar on E-Business: Recent Trends

BPSMV

Khanpur Kalan

U. & Godara

V. (2001). Problems and Prospects of Management Education. In National Seminar on Challenges in Higher Education in India

BPSMV

Khanpur Kalan

U. & Taneja

G. (2000). Kaya Kalap in Pharmaceuticals Industry in the era of Globalisation. in National Seminar on Emerging Issues in Changing Business Scenario

PU

Chandigarh on 8th December

U.

& Godara

GJUS&T

Hisar on 24th June

U. (2001). Globalization and Indian Banking. In 4th Annual 8M Management Paper Contest and Conference

organized by Jagannath International Management School (JIMS)

GJUS&T

Hisar on 10th March

U. & Sharma

M. (2002). Financial Sector Reforms. In National Seminar on Second Generation Reforms

BPSM

Khanpur on 6th December

N.

& Arora

GJUS&T

Hisar on 13th December

U.

Turan

Hisar on 30th January

2019.

GJUS&T

Hisar

U. (2003). New World Trade Regime and SSIs in India. In national seminar on Problems and Prospects of Small Scale Industries in North - Western India

held at G.J.U. S & T

2020.

U. & Vashistha

B. (2003). Retail Thrust in Banking. In National Seminar on emerging trends in financial services and international business

Hisar on 19th August

2020.

N.

& Usha

Economics

Management & Tourism) organised by UGC- Human Resource Development Centre

M.

& Usha

Khanpur on 7th January

2021.

L. C.

& Arora

2021.

G.

& Arora

Nalwa on NAAC Assessment and Accreditation Guidelines on 16th August

2021.

L. C.

& Arora

GJUS&T

Hisar on 10th Feb

U.

& Verma

Management and Economics on 10th Feb

2022 organized by HRDC

U. & Bansal

M. (2005). Marketing Aspects of Financial Services. Presented in the National Seminar on Management of Financial Services

2022 organized by Commerce Department BPSM Vishwavidyalaya

Khanpur Kalan

19th March

2005.

2020 with Reference to NAAC Perspectives on Criterion-2 Teaching Learning and Evaluation on 12.08.2022 organized by Research Foundation of India and Sant Hiradaram Girls College

Bhopal.

2020 with Reference to NAAC Perspectives on Criterion-2 Teaching Learning and Evaluation on 25th November

2022 organized by Research Foundation of India and SAGE University Indore

U.

& Bansal

2021 organized by Research Foundation of India and SAGP University.

U.

& Bansal

GJUS&T

Hisar on 10th Feb

U.

& Bansal

U.

& Bansal

U.

& Vashisht

U.

& Bansal

U.

& Bansal

U. (2007). Ethical Issues in Marketing. Presented in National Seminar on Human Values for Excellence in Governance Management

organized by G.J.U.S &T. Hisar

G.

& Arora

Major Research Project Allocation and Evaluation Committee

UGC

NAAC Peer Teams

UGC

U.

& Bansal

UGC Expert Committee for the review of Institutions Deemed to be Universities

U.

& Bansal

Hisar

U.

& Bansal

Executive Council (Two terms)

U.

Vashisht

U.

Vashisht

U.

& Bansal

Establishment Committee (Two terms)

U.

& Bansal

Board of Governors

Haryana School of Business

U.

& Gupta

Departmental Research Committee

Haryana School of Business

U.

& Vashisht

Unfair Means Committee

BOS&R

Haryana School of Business

U.

& Bansal

SC/ST Coaching Centre for NET (UGC)

Remedial Courses and Competitive Exams.

U.

& Vashisht

U.

Kumar

Committee for grant of Child Care Leave

U.

& Gupta

U.

(2011). Rural Marketing: A Competitive Strategy for Sustainable Development. In National Conference on Emerging issues in Marketing: Challenges and Perspectives

Convener & Member of various Inspection Committees

U.

& Vashisht

Faculty of Haryana School of Business

U.

& Bansal

Board of Governors

Haryana School of Business

U.

& Vashisht

Selection Committee (as Vice-Chancellor's nominee)

Selection Committees

U.

Kumar

Sports Council

U.

(2011). Management of Non -Performing Assets in Public Sector Banks of India. In Annual National Conference on Business and Management

Women Cell

U.

& Vashisht

Internal Quality Assurance Cell

U.

& Bansal

Committee for Enforcement of Student's Discipline

Good Behaviour

U.

& Hazarika

Proctorial board

U.

& Hazarika

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