Vidwan-ID : 357600



  • Prof Savita Ubba

  • Professor
  • Guru Jambheshwar University of Science and Technology
Publications 2010 - 2023

Publications

  • 20
    Journal Articles
  • 12
    Book Chapter
  • 3
    Conference
    Proceedings
  • 1
    Review
  • 1
    Projects
  • 2

Google Scholar

Co-author Network


Expertise

Management

Management

Personal Information

Prof Savita Ubba

Female
Room no. 7, Haryana School of Business Haryana School of Business, Guru Jambheshwar University of Science and Technology
Hisar, Haryana, India - 125001


Experience

  • Professor

    Haryana School of Business

    Guru Jambheshwar University of Science and Technology


Qualification

  • PhD

    Kurukshetra University Kurukshetra


Doctoral Theses Guided

2021

Consumer Innovativeness and Decision Making Styles: An Empirical Assessment of Consumers in India

Upasana Sheoran, Guru Jambheshwar University of Science & Technology, Hisar

2021

Effects of Retail Outlets’ Social Environment On Service Outcomes: The Consumers’ Perspective

Pooja Yadav, Guru Jambheshwar University of Science & Technology, Hisar

2020

Influence of Store Attributes, Cultural Values and Satisfaction on Re-Patronage Behaviour of Consumers in Kirana Stores

Preeti Sharma, Guru Jambheshwar University of Science & Technology, Hisar

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2021

Consumer Innovativeness and Decision Making Styles: An Empirical Assessment of Consumers in India

Upasana Sheoran, Guru Jambheshwar University of Science & Technology, Hisar

2021

Effects of Retail Outlets’ Social Environment On Service Outcomes: The Consumers’ Perspective

Pooja Yadav, Guru Jambheshwar University of Science & Technology, Hisar

2020

Influence of Store Attributes, Cultural Values and Satisfaction on Re-Patronage Behaviour of Consumers in Kirana Stores

Preeti Sharma, Guru Jambheshwar University of Science & Technology, Hisar

2020

Influence of Attitudes and Subjective Norms on Intention to Buy Organic Food

Vishal Verma, Guru Jambheshwar University of Science & Technology, Hisar

2017

Cooperation, Loyalty and Relationship Quality in Franchised Indian Education Sector

Shruti Sharma, Guru Jambheshwar University of Science & Technology, Hisar

2015

Role of Environmental Awareness in Green Purchasing Behaviour: A Study of Northern India

Monika Rani, Guru Jambheshwar University of Science & Technology, Hisar

2015

Influence of Atmospherics On Retail Store Attractiveness and Purchasing Behaviour: A Study of Select Organized Retail Outlets

Mukesh Malik, Guru Jambheshwar University of Science & Technology, Hisar

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Membership In Committees

2023

Board of Studies and Research, Haryana School of Business, GJUS&T, Hisar

Member

2023

Departmental Student Grievance Redressal Committee (DSGRC), Dept. of Mechanical Engineering

External Member

2023

DSGRC of B.R. Ambedkar Library,GJUS&T, Hisar

External Member

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2023

Board of Studies and Research, Haryana School of Business, GJUS&T, Hisar

Member

2023

Departmental Student Grievance Redressal Committee (DSGRC), Dept. of Mechanical Engineering

External Member

2023

DSGRC of B.R. Ambedkar Library,GJUS&T, Hisar

External Member

2023

Proctorial Committee, GJUS&T, Hisar

Member

2022

Youth Festival Organising Committee, 2022, GJUS&T, Hisar

Member

2021

Anti-Ragging Committee,GJUS&T, Hisar

Member

2021

Committee for International Relations, GJUS&T, Hisar

Member

2018

Academic Council, GJUS&T, Hisar

Member

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Research Projects

Perception and Expectation of the Stakeholders towards Retailing as a Career Option

Funding Agency : GJUS&T

Perception and Expectation of the Stakeholders towards Retailing as a Career Option

Funding Agency : GJUS&T

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