Vidwan-ID : 458161



  • Prof Vinod Kumar Bishnoi

  • Professor
  • Guru Jambheshwar University of Science and Technology
Publications 2000 - 2024

Publications

  • 45
    Journal Articles
  • 1
    Conference
    Proceedings
  • 32
    Review
  • 16
    Other
  • 1
    Projects
  • 2

Citations / H-Index

12 Citations
1 h-index
9 Citations

Google Scholar

Co-author Network


Expertise

Management

Marketing and Consumer Behaviour

Personal Information

Prof Vinod Kumar Bishnoi

Male
Haryana School of Business Guru Jambheshwar University of Science and Technology, Hisar, Haryana, India
Hisar, Haryana, India - 125001


Experience

  • Professor

    Haryana School of Business

    Guru Jambheshwar University of Science and Technology

  • Director

    Guru Jambheshwar University of Science and Technology

  • Professor

    Haryana School of Business

    Guru Jambheshwar University of Science and Technology


Qualification

  • PhD

    Guru Jambheshwar University of Science and Technology


Honours and Awards

2017

Best paper award in marketing area

Haryana School of Business

2017

Best paper award in marketing area

Haryana School of Business

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Doctoral Theses Guided

2023

Awareness Perception and Implementation Challenges of Pradhan Mantri Matru Vandana Yojana in Haryana

Nisha Bishnoi , Haryana School of Business

2023

Demographic and Lifestyle Factors Affecting Car Purchase: A Study Of Northern India

Reetika Bhardwaj , Haryana School of Business

2021

Determinats and triggers of online impulse buying an empirical stduy

Ms.Sagarika Godara , Haryana School of Business

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2023

Awareness Perception and Implementation Challenges of Pradhan Mantri Matru Vandana Yojana in Haryana

Nisha Bishnoi , Haryana School of Business

2023

Demographic and Lifestyle Factors Affecting Car Purchase: A Study Of Northern India

Reetika Bhardwaj , Haryana School of Business

2021

Determinats and triggers of online impulse buying an empirical stduy

Ms.Sagarika Godara , Haryana School of Business

2020

Training and Placement of Engineering and Management Students in Haryana: Challenges and Avenues

Mr. Aditya Vir Singh , Haryana School of Business

2019

Food Related Lifestyle-A Segmentation Approach Towards Convenience Food

Ms.Neetu Munjal, Haryana School of Business

2019

A Study of Marketing Practices of Milk in India

Mr.Sandeep Muwal , Haryana School of Business

2019

Patients’ Perceptions towards Selection and Satisfaction Regarding Super Speciality Heart Hospitals in India

Mr. Sushil Kumar Sharma, Haryana School of Business

2019

Awareness, Perception and Implementation Challenges: A Study of Rastriya Swasthya Bima (RSBY) in India

Ms. Deepshikha , Haryana School of Business

2019

Demographic and Psychological Factors Influencing The Selection of Ready-to-Eat Foods

Mr.Sandeep , Haryana School of Business

2018

Consumers’ Perception and Purchase Intention towards Organic Food Products

Mr. Praveen Kumar , Haryana School of Business

2018

Demographic and Lifestyle Characteristics Associated with Dietary Supplement Use

Ms.Parul Yadav, Haryana School of Business

2018

Vendor-Buyer Relationship in Indian Automobile Sector: A Study of Supply Chain Management

Ms.Parmjot Singh, Haryana School of Business

2017

INFLUENCE OF REFERENCE GROUP ON PURCHASING BEHAVIOUR OF MOBILE PHONE CONSUMERS IN RURAL HARYANA

Mr.Sandeep Mann, Haryana School of Business

2017

CONSUMER ATTITUDE TOWARDS ONLINE RETAILING: A STUDY OF NATIONAL CAPITAL REGION

Mr. Sandeep Kumar , Haryana School of Business

2015

Exploration of Brand Personality Dimensions and its relationship with Human Personality- A Study with reference to Motor Bikes

Mr.Ajay Kumar, Haryana School of Business

2013

Service Quality Gaps in Indian Hospitals

Mr. J. Sivakumaran , Haryana School of Business

2012

Behaviour of Rural Consumer and its Marketing Implications

Ms. Bharti, Haryana School of Business

2011

Service Quality, Productivity and Differentiation in Indian Banking Industry

Ms. Pratibha Bhardwaj , Haryana School of Business

2011

Consumer Behaviour Towards Packaged Food: A Study of National Capital Region

Mr. Sanjay Kumar , Haryana School of Business

2010

Marketing of Agricultural Inputs: A Case Study of Selected Products in Haryana

Mr. Satyavir Singh, Haryana School of Business

2010

CRM STRATEGIES IN INDIAN LIFE INSURANCE INDUSTRY – A COMPARATIVE STUDY OF PUBLIC & PRIVATE SECTOR

Mr. Mahender Bishnoi , Haryana School of Business

2010

A STUDY OF SERVICE QUALITY IN BANCASSURANCE

Ms. Supriya Singh, Haryana School of Business

2009

Impact of TV Advertisements on Buying Behaviour : An Empirical Study

Ms. Ruchi Sharma, Haryana School of Business

2008

MARKETING OF HEALTH INSURANCE POLICIES IN INDIA

Ms. Renu Pilania, Haryana School of Business

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Membership In Professional Bodies

2001

Member All India Commerce Association

Member

2001

Member All India Commerce Association

Member

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Membership In Committees

2023

Academic council

member

1997

Academic council, Member Faculty Council, Member Teaching Council

member

2023

Academic council

member

1997

Academic council, Member Faculty Council, Member Teaching Council

member

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Research Projects

Understanding Rural Consumers & Impact of Marketers Efforts on their Mindset : A case study of select consumer products in Haryana

Funding Agency : UGC

Understanding Rural Consumers & Impact of Marketers Efforts on their Mindset : A case study of select consumer products in Haryana

Funding Agency : UGC

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